The Subtle Art of Typography

The Subtle Art of Typography

Typography is the point at which design and language meet; it affects the ease with which your book is read, drastically impacts legibility, and, if done incorrectly, can throw a cover design quickly off balance. The brilliance of typographic design is that the better it’s been done, the less you and your readers will even notice.

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Targeting Your Audience

Targeting Your Audience

In Part 1 of this topic, we covered the fundamentals of writing for your audience. This second instalment considers how to work with your audience once the writing is over; in other words, how to reach your audience when marketing your published book.

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Case Study: Using a Book as Your Business Card

Case Study: Using a Book as Your Business Card

How does the company with the largest network of digital marketing consultants in the world demonstrate value to its clients? By publishing a book with FriesenPress.

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Writing for Your Audience

Writing for Your Audience

Whether you are writing a book, a concerto, a pop song or a play, you are likely doing so in the hope that it will one day be received and enjoyed by an audience. In order to achieve the best possible success, it's vital to consider your audience during the writing process.

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A Guide to Self-Publishing Tools, Elements, & Terms

A Guide to Self-Publishing Tools, Elements, & Terms

We shine a light on the tools, elements and terms you need to know to communicate fluently during the book publishing process.

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4 Common Self-Publishing Stumbling Blocks

4 Common Self-Publishing Stumbling Blocks

Ready to dive into the world of self-publishing? Familiarize yourself with these four common stumbling blocks of self-publishing and get a head start on your journey. Awareness of what's to come will help you determine your goals, create a timeline, and highlight some areas you may wish to investigate further.

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3 Ways to Create Engaging Characters

3 Ways to Create Engaging Characters

Compelling characters drive all great stories and keep us reading - we need to see how the events in the story will change them, for better or worse. Learn a few techniques you can use to develop strong, memorable and engaging characters.

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Writing Tips: Show, Don't Tell

Writing Tips: Show, Don't Tell

One of the common pieces of literary advice is “show, don't tell”, but what exactly does this mean? Read on to find out.

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6 Ways to Give a Better Book Reading

6 Ways to Give a Better Book Reading

Readings are a delicate art - even if you don't suffer from stage fright, a poor reading can turn away a potential audience. Improve your next public reading with these 6 tricks!

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Young Authors Take a Special Tour of FriesenPress

Young Authors Take a Special Tour of FriesenPress

We are always thrilled to give back to the local community that supports us. We partnered with Story Studio to publish an anthology containing the writing of some of Victoria's youngest authors - and held a tour of our offices to make their book launch even more special.

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