The following services provide you with a treasure chest of publicity, advertising, and promotion tools to support the most comprehensive book promotion plan. Although there is a multiplicity of support services available to you (some already included in our publishing packages), each service has its purpose and should be used strategically in response to a well thought-out book promotion plan. Your Author Account Manager will assist you in identifying which services will work best for you, based on the nature of your book, your budget, and your personal preferences.

Media Promotion

Publicity of your book in the media plays a very important role in the overall book marketing mix. Unlike advertising, media exposure can give you a significant boost in your credibility as an author since audiences are more likely to believe in your message if it comes in the form of an interview rather than through a paid ad. The following services provide you with the tools that you need to conduct an effective media promotion campaign:

• Book Promotion Plan
• Press Materials
• Radio & TV Promotion
• Print Media Promotion
• Radio-TV Interview Report
• Book Review

Internet Promotion

One of the most cost-effective vehicles for marketing books available today (or any product, for that matter) is the World Wide Web. Without a doublt, no other medium has the ability to reach hundreds of millions of people the world over using something as ubiquitous as an Internet connection. The following services allow you to create a presence for your book on the net as well as to generate traffic to your site:

• Search-Advertising Campaign
• Article Listing Campaign
• Website Design
• Google Books/Barnes & Noble See Inside

Alternative Channels

The following additional services complement our media and online options by adding to your book marketing mix a number of alternative promotion channels that, depending on the nature of your book, can make a significant contribution to your overall results:

• Premium Sales Campaign
• Non-Traditional Channels
• Trade Show Marketing

Advertising

Depending on the nature of your title, the following two forms of print advertising could play an important role in your book promotion plan. From placing a co-ooperative add in the New York Times Review of Books to placing a direct-response ad in Popular Science Magazine, we have negotiated rates well below published retail rates:

• Direct-Response Print Ads
• Co-operative Print Ads

Sales Monitoring

With this service, you'll get to share the success of your book with traditional publishers and thus increase your odds of getting noticed. We'll supply our publishing partners with online tools to monitor your book sales.

• Sales Monitoring