A direct-response advertising campaign can be a very effective sales tool for certain types of books, especially non-fiction titles that present a solution to a problem, or something of value that readers are seeking such as how to get out of debt, lose weight, drive more traffic to a web site, find a soul mate, etc. The term “direct-response” describes the advertising technique that urges the audience to respond to a call of action, usually to buy a product or service, and provides that audience with the means to do so (for example, by calling a toll-free number or visiting a web site where they can make the purchase). The key to a successful direct-response campaign lies in how well targeted your audience is.

The best vehicles for direct-response print ads are subscription magazines, which, due to their nature, have very well-defined and understood demographics. As you have probably already observed, there seems to be a magazine for pretty much every possible area of interest, from golfing to gardening to tennis to cooking. This presents a clear focus for advertisers. In fact, depending on the subject of your book, a well-placed direct-response ad in one or more magazines can present you with an invaluable opportunity to sell books – for example, an ad pitching a military-history book might do very well in the Veterans of US Wars magazine.

A key advantage of print ads over electronic media is that magazines can usually be found lying around in waiting rooms and other such places months after publication. We will help you set up a direct-response print ad campaign, create an effective ad tailored to your title, and book it in the magazine or magazines of your choice.

How do I get started?

Complete the FriesenPress Service Order Form (click here to download). Your Author Account Manager or Marketing Specialist will be glad to assist you with this step.

What is the cost for this service?

$549.00 (does not include cost of print ads)