Selling hundreds, often thousands, of books to companies can be a very lucrative business. A variety of companies, including manufacturers, retailers, marketing agencies, and businesses in the service sector, often buy books for their clients — for example, as loyalty gifts, for promotional purposes, as sales incentives, etc. Many times, they also buy books for their employees — for example, for training purposes, for achievement awards, and so on. Books are regarded as having a high perceived value and something that is not likely to be misplaced or lost (like a promotional pen). Often, companies purchase books for marketing campaigns, which can translate into a hefty amount of book sales.

The mechanics of approaching companies for these types of sales, also referred to in the business as "premium" or "incentive" sales, are similar to many of our other campaign services in that you need to get in touch with the decision makers. Our Premium Sales Campaign service will provide you with a nationwide list of premium and incentive buyers, along with their full contact information. We will also provide you with a list of sales strategies to consider as you prepare to pitch your book.

How do I get started?

Select this service as part of your publishing submission process, or if already signed, complete the FriesenPress Service Order Form (click here to download). Your author account manager will be glad to assist you with this step.

What is the cost for this service?

$549.00