There are scores of trade shows held every year that bring together large captive audiences — sometimes in the tens of thousands of people. These audiences tend to be highly sophisticated and are often made up of decision-makers in a variety of professions and industries. This can be a fertile sales ground for certain types of titles, and even for potential premium sales.

We have teamed up with an innovative book promotion company that sets up book display booths at over 80 trade shows worldwide, including large international book shows such as the Frankfurt and London book fairs. You can display a copy of your book in these strategically placed booths, usually located in high traffic areas of the fairgrounds. Your author account manager will assist you in choosing the right trade shows for your book.

How do I get started?

Complete the FriesenPress Service Order Form (click here to download). Your author account manager will be glad to assist you with this step.

What is the cost for this service?

International Trade Show Marketing: $299.00 per title per trade show
National Trade Show Marketing: $229.00 per title per trade show
Regional Trade Show Marketing: $189.00 per title per trade show