One of the most powerful and cost-effective means of advertising a product or service on the Internet is through search ads in the Google AdWords program. These ads are typically displayed on top and to the right of your search results, under the label “Sponsored Links.” In fact, this type of advertising is so cost-effective for businesses that many of them have seriously curtailed — and some stopped altogether — advertising in newspapers and magazines.

We have been early adopters of the Google AdWords program since its launch in the year 2000. We are now sharing our expertise gained over the years with our authors, so that they can use it to generate demand for their books. We will set up a Google AdWords campaign for you, help you select the best keywords to promote your book (these are the words or phrases that people type in Google searches), and then we will optimize your campaign for best results. We will also show you how to manage your campaign costs so that you are always in control of your return on investment (for instance, we’ll show you how to quickly disable non-performing keywords and how to better exploit performing ones).

How do I get started?

Complete the FriesenPress Service Order Form (click here to download). Your author account manager will be glad to assist you with this step.

What is the cost for this service?

$449.00