Promoting a book is no different than promoting any other type of business. It takes time, effort, and above all, good planning. This service will provide you with a workbook to guide you in the creation of an effective book promotion plan that is customized to your needs. The workbook is divided into six planning steps, as outlined below. Each step includes assignments and exercises that will help you develop a customized book promotion plan that addresses the uniqueness of your book as well as your personal promotion style. This service includes full guidance and support by our in-house book marketing experts throughout the development of your plan.

Note: This service is included in our Mass Market Bestseller publishing package.

Planning Steps

• STEP 1: Define what success means to you
• STEP 2: Create your book’s Unique Selling Proposition (USP)
• STEP 3: Research your book’s target audience
• STEP 4: Develop your book promotion strategy
• STEP 5: Establish your performance goals
• STEP 6: Set up your marketing budget

How do I get started?

Complete the FriesenPress Service Order Form (click here to download). Your Marketing Specialist or Author Account Manager will be glad to assist you with this step.

What is the cost for this service?

$499.00