As the saying goes, “you only get one chance to make a first impression.” When it comes to press materials, this is truer than ever, since you’ll be competing for the attention of the media. Editors and producers don’t want to receive just “another” press release announcing a new book. What they are looking for is a press release that has a story to tell or information that will be of interest to their audience. Once you begin landing interviews and feature articles, you’ll notice that your book, although important, becomes subservient to the story. To increase your chances for success, our marketing copywriters will first create a “media hook” for your book, and then will create a compelling press release with a newsworthy angle.

How do I get started?

1. Complete the FriesenPress Service Order Form (click here to download). Your Publishing Consultant, Author Account Manager or Marketing Specialist will be glad to assist you with this step.
2. Answer all questions in our Book Marketing Questionnaire. Your Marketing Specialist will provide you with a copy of this document and will assist you in filling it out.
3. Your Marketing Specialist will develop a press release customized to your title and designed to attract the attention of the media.

What is the cost for this service?

$329.00